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Bachelor of Business Administration

The Bachelor of Business Administration in Marketing degree program from the University of West Alabama offers a comprehensive curriculum designed to equip students with the knowledge and skills necessary to excel in the dynamic field of Marketing. Students gain a deep understanding of advertising, communications, consumer behavior, marketing research, retailing, e-commerce, digital media communications and marketing strategy. 

The program emphasizes both theoretical foundations and practical application, allowing students to develop creative problem-solving, analytical thinking and communication skills. Through case studies, internships, and collaborative projects, students gain hands-on experience in developing marketing campaigns, conducting market analysis and utilizing digital marketing tools. Graduates of the program have a wide range of potential career outcomes, including roles in brand management, marketing research, digital marketing, advertising, public relations or sales. 

Students have the option to choose one of the following emphasis: Event Marketing, Marketing Comprehensive, Professional Sales or Sports Marketing. Each emphasis offers a specialized focus, catering to the unique interests and career aspirations of students. With an emphasis on understanding customer needs and market trends, graduates are well-equipped to navigate the ever-evolving marketing landscape and drive organizational success. The program opens doors to diverse industries and provides opportunities for creativity, innovation, and strategic thinking. Students learn to leverage their chosen emphasis to excel in their respective fields, making a meaningful impact on marketing strategies and business growth. With a comprehensive skill set and a strong foundation in marketing principles, graduates are prepared to take on challenging roles in various sectors, contributing to the success of both local and global businesses. 

Visit the Academic Catalog for information regarding program admission requirements, prerequisites, course offerings and more.

Program Facts

Program Format

On Campus, Online

Academic Term

Spring, Summer and Fall semesters

Number of Credits

123 hours

Academic Calendars

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Sample Courses

MK320 Retail Management 

3 Credits

Analysis of the principles related to the successful operation and management of the retail store. Prerequisite: “C” or higher in MK300. 

MK460 Marketing Internship

3 Credits

A work related experience in private, public, or governmental organization enhancing the application of marketing theories and concepts. Prerequisite: Senior standing. Students may not register for this course until the application has been completed and approved by the Dean’s Office. 

MK480 Marketing Research

3 Credits

Examination of research methods and procedures used in marketing to discover and measure market opportunities. Prerequisite: “C” or higher in MK300. 

Career Outlook

Upon completing their Bachelor of Business Administration in Marketing, students can look toward exciting new career opportunities in a wide variety of fields from sales management, procurement management, customer service management, brand management, product managers, product development managers, supply chain management, and market research leaders.  

Graduates can expect roles as a Marketing Manager, Product Manager, Advertising Manager and Specialist, Sales Representative and Sales Manager, Purchasing Agent and Manager, Retail and Wholesale Buyer, Merchandise Manager, Marketing Research Analyst, Social Media Manager, Public Relations Manager, Fundraising Manager, Sales Consultant, Marketing and Account Executive, Merchandise Manager, Product Marketing Manager, Sales Representative, Purchasing Agent, Retail Buyer, Event Promotions Coordinator, Brand Manager, Advertising Specialist, Logistics Manager and more. 

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Financial Aid & Scholarships

Financial aid and scholarships provide invaluable opportunities for students to pursue higher education and achieve their academic goals. Financial aid encompasses various forms of assistance, including grants and fellowships, loans, work-study programs and scholarships. Financial aid and scholarships alleviate the financial burden of tuition fees, textbooks and living expenses, making higher education more accessible to students from diverse backgrounds. By supporting students’ financial needs, universities foster a culture of inclusivity, equal opportunity and lifelong learning.

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Frequently Asked Questions

Are you a prospective student or visitor looking for information quickly and efficiently? The frequently asked questions (FAQ) section on the university’s website answers common inquiries about admissions, tuition, programs, campus facilities and more.

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