In an interest to keep our brand consistent, we provide files for graphic standards and working files for logos.

UWA Graphic Standards

Download UWA Graphic Standards


The University of West Alabama wordmark carries dual responsibilities: It must stand as the sum of the institution’s many parts – the authentic, recognizable essence of this university – while simultaneously symbolizing our potential. For the many people who already know and love UWA, the wordmark must ring true. For audiences now in cultivation and to be approached in the future, the mark must dispel myths, spark interest, and remain in each viewer’s awareness, uniquely and accurately. It must be both fresh and traditional.


Download UWA Horizontal Logo

uwa logo square

Download UWA Square Logo



The University of West Alabama’s trademarks are licensed through CLC – Learfield IMG College. Through the collegiate licensing program, the University maintains ownership of its various marks and identifiers in a way that helps ensure the integrity of its brand. The program also insures that a portion of any profits derived from the use of UWA logos and marks benefits the institution. Browse the guide for more information or visit CLC’s site to acquire the UWA license. More on collegiate licensing

FAQ About UWA’s Licensing Program

VENDORS: Visit CLC to become licensed