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Bachelor of Business Administration

The Bachelor of Business Administration in Management degree program from the University of West Alabama offers a comprehensive curriculum that prepares students for leadership roles in a variety of industries. The program provides a solid foundation in business principles, strategic planning, organizational behavior and project management. Students develop skills in critical thinking, problem-solving and effective communication, while gaining an understanding of key management functions such as human resources, operations, marketing and finance.  

The program emphasizes practical application through case studies, internships and team projects, allowing students to develop real-world skills and experience. Graduates of the program have diverse career opportunities, including roles in Business Management, Consulting, Entrepreneurship, Operations Management, Human Resource Management or Marketing. They possess the knowledge to lead teams, drive organizational success, and adapt to the ever-changing business landscape. The Management degree program provides a strong foundation for career advancement, fosters a holistic understanding of business dynamics, and equips students with the skills necessary to thrive in a wide range of professional settings. 

Visit the Academic Catalog for information regarding program admission requirements, prerequisites, course offerings and more.

Program Facts

Program Format

On Campus, Online

Academic Term

Spring, Summer and Fall semesters

Number of Credits

123 hours

Academic Calendars

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Sample Courses

MG375 Project Management

3 Credits

A study of foundations of project management and project management techniques currently employed for business and information systems projects, including project integration, scope, time, cost, quality, human resources, communications, risk, and procurement. Prerequisite: “C” or higher in MG370. 

MG410 Leadership

3 Credits

Study of leadership theories. Includes identification, development, communication and ethics of leadership. Prerequisite: “C” or higher in MG300 

MK470 Marketing Management

3 Credits

Focuses on marketing from a managerial perspective and emphasizes the analysis of marketing opportunities and the design and application of marketing strategies. Prerequisite: “C” or higher in MK300. 

Career Outlook

Upon completing their Bachelor of Business Administration in Management, students can look toward exciting new career opportunities in a wide variety of fields inside and outside of business. From manufacturing leadership, to general business supervisory positions and human resource management jobs, graduates can expect roles as an Administrative Service Manager, Account Manager, Compensation and Benefits Manager, Construction Manager, Food Service Manager, Lodging Manager, Industrial Production Managers, Human Resources Manager, Sales Manager, Marketing Manager, Sales Representative, Nonprofit Organization Executive, Corporate Executive, Entrepreneur and more. 

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Financial Aid & Scholarships

Financial aid and scholarships provide invaluable opportunities for students to pursue higher education and achieve their academic goals. Financial aid encompasses various forms of assistance, including grants and fellowships, loans, work-study programs and scholarships. Financial aid and scholarships alleviate the financial burden of tuition fees, textbooks and living expenses, making higher education more accessible to students from diverse backgrounds. By supporting students’ financial needs, universities foster a culture of inclusivity, equal opportunity and lifelong learning.

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Frequently Asked Questions

Are you a prospective student or visitor looking for information quickly and efficiently? The frequently asked questions (FAQ) section on the university’s website answers common inquiries about admissions, tuition, programs, campus facilities and more.

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