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Integrated Marketing Communications

Bachelor of Arts, Bachelor of Science

The Integrated Marketing Communications (IMC) degree program offers an exciting and comprehensive journey for creative individuals with a passion for communications and marketing. Whether your interests lie in advertising, video production, graphic design or publishing, this program has it all. Through immersive learning experiences, you will gain expertise in every facet of communications and marketing, utilizing the latest software programs and equipment to create captivating multimedia campaigns. The IMC program stands out with its commitment to providing a full return on investment for every student’s education.  

With an impressive 100% job placement rate, graduates have successfully secured full graduate assistantships at prestigious graduate programs worldwide. The program prepares students for diverse careers in public relations, advertising, journalism, broadcasting, graphic design, website design, photography, marketing, publishing, sports information, multimedia planning, social media marketing and business communications, ensuring an array of opportunities in the dynamic field of marketing communications. Moreover, the program offers unique tracks in addition to the Traditional Track, such as the IMC Sports Communications Track, the IMC Graphic Design Track and the IMC Multidimensional Interior Design Track, enabling students to tailor their education to align with their specific interests and career goals. 

What sets the program apart from other similar programs in the market is its distinctive combination of marketing and communications skills, creating a powerful blend that prepares graduates for multifaceted roles in the industry. The program’s foundation in work-based learning sets it apart, fostering a dynamic learning environment where classes are conducted more like business meetings, ensuring that students gain real-world experience and acquire the skills and professionalism required to excel in their careers. This program’s uniqueness lies in its commitment to equipping students with the practical expertise and creative mindset necessary to thrive in the ever-evolving world of integrated marketing communications, setting them on a path to success and impact in the creative industry. 

Visit the Academic Catalog for information regarding program admission requirements, prerequisites, course offerings and more.

Program Facts

Program Format

On Campus, Online

Academic Term

Spring, Summer and Fall semesters

Number of Credits

120 hours

Academic Calendars

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Sample Courses

IMC200 Introduction to Mass Communication  

3 Credits

An introduction to media, including communication theory, media history, legal considerations, and the influence of technology in the shaping of modern communication practices. 

IMC320 Writing for the Mass Media  

3 Credits

The study of the general principles of news writing for broadcast and print media. Students will learn about interviewing techniques, copy-editing, professional conduct, and news-gathering methods. Prerequisite: IMC200. 

IMC495 Methods of Integrated Marketing Communications 

3 Credits

The capstone course for Integrated Marketing Communications majors, designed to provide hands-on experience in developing, researching, and editing mass media messages that are both targeted and unified across multiple platforms. Prerequisites: IMC200, IMC260, IMC320 and MK300. 

Career Outlook

The Integrated Marketing Communications degree program opens doors to a wide array of exciting career opportunities across various fields and industries. Graduates of the program typically enter diverse sectors such as public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism, tourism, event planning, social media, nonprofit, digital advertising, graphic design and sports communications. With this degree, students qualify for specific job titles such as Graphic Designer, Videographer, Copywriter, Brand Manager and Web Designer, among others.  

 

Students are equipped with a broad range of digital media and marketing skills that are immediately applicable in a real-world setting. These cutting-edge skills, honed using up-to-date technology, develop an impressive web-based portfolio that showcases their expertise upon completion of the degree. Unlike alternative sources of education, such as bootcamps, certification programs or MooCs, the IMC degree offers a comprehensive training in a wide breadth of communications and marketing skills, setting graduates apart and making them more well-rounded in their abilities. This advantage empowers students to thrive in a competitive job market, positioning them for success in a dynamic and ever-changing industry. 

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Financial aid and scholarships provide invaluable opportunities for students to pursue higher education and achieve their academic goals. Financial aid encompasses various forms of assistance, including grants and fellowships, loans, work-study programs and scholarships. Financial aid and scholarships alleviate the financial burden of tuition fees, textbooks and living expenses, making higher education more accessible to students from diverse backgrounds. By supporting students’ financial needs, universities foster a culture of inclusivity, equal opportunity and lifelong learning.

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