3 Credits
Preparation of media messages and professional work for the web.
The Bachelor’s in Creative Arts Enterprise program prepares students with the foundational communication, critical thinking and problem-solving skills they need to successfully market their creative talents. An ideal major for individuals interested in visual arts, music, theater, creative writing or animation, this degree program is customizable with a variety of engaging elective courses and both Bachelor of Arts and Bachelor of Science degree options available.
Guided by faculty who are industry professionals, you’ll explore the business side of the creative arts world in the required courses for this major. The first of its kind in the state of Alabama, this bachelor’s degree program features an innovative curriculum that combines artistic expression with portfolio-driven work and includes a 135-hour internship for practice-based learning.
Learn to monetize your artistic talent, and graduate ready to launch your career in creative entrepreneurship or pursue employment with nonprofit and for-profit organizations.
Visit the Academic Catalog for program admission requirements, prerequisites, course offerings and more.
Program Facts
Program Format
On Campus, Online
Academic Term
Spring, Summer and Fall Semesters
Tuition Cost
Number of Credits
120 hours
Academic Calendars
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Sample Courses
IMC 360 Web Design
IMC 490 Social Media Management
3 Credits
Theoretical, analytical and experiential management of digital and social media.
NLP 499 Internship in Nonprofit Leadership and Philanthropy
3 Credits
Students will intern for a minimum of 135 hours for a nonprofit organization or in a fundraising/philanthropic role for a business.
Similar Programs
Integrated Marketing Communications
Available in Major
Interdisciplinary Studies
Available in Major / Minor
Marketing
Available in Major / Minor
Suggested Minors
Art
Available in Minor
Creative Writing
Available in Minor
Nonprofit Leadership and Philanthropy
Available in Minor
Career Outlook
The Bachelor’s in Creative Arts Enterprise degree program prepares graduates for an exciting range of career options. Trained in both business and creative arts, you’ll be equipped to turn your talent into a career by becoming an entrepreneurial artist. Alternatively, you’ll have a competitive advantage to pursue employment opportunities related to your area of creative talent, such as art research, digital art, graphic design, animation, costume design and other creative industries.
Financial Aid & Scholarships
Financial aid and scholarships provide invaluable opportunities for students to pursue higher education and achieve their academic goals. Financial aid encompasses various forms of assistance, including grants and fellowships, loans, work-study programs and scholarships. Financial aid and scholarships alleviate the financial burden of tuition fees, textbooks and living expenses, making higher education more accessible to students from diverse backgrounds. By supporting students’ financial needs, universities foster a culture of inclusivity, equal opportunity and lifelong learning.
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Frequently Asked Questions
Are you a prospective student or visitor looking for information quickly and efficiently? The frequently asked questions (FAQ) section on the university’s website answers common inquiries about admissions, tuition, programs, campus facilities and more.