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Marketing Major

Have you ever wondered what affects consumer behavior? Are you interested in what motivates people to buy one brand over another? If you’ve ever sold something or pitched an idea to someone, you’ve been a marketer. Within one of the most exciting programs here at UWA, you can build on your experience and gain innovative and practical knowledge of the how and why behind every product and service offered to consumers today. Become an expert in the latest software programs and equipment and learn to lead others in a career that involves everything from branding to sales to advertising, public relations and marketing.

In this program, you will have the choice of four unique emphasis areas: comprehensive marketing, event marketing, professional sales and sport marketing.

View the full marketing curriculum here. 

View 100% online program BBA in Marketing.


  • Personal Selling
  • Marketing Strategy
  • Marketing Management
  • Retail Management
  • E-Marketing and Social Media

Extra-Curricular Activities

  • Marketing Club
  • Delta Mu Delta
  • Toastmasters
  • DECA

Career Opportunities

  • Marketing Manager
  • Product Manager
  • Advertising Manager and Specialist
  • Sales Representative and Sales Manager
  • Purchasing Agent and Manager
  • Retail and Wholesale Buyer
  • Merchandise Manager
  • Marketing Research Analyst
  • Social Media Manager
  • Public Relations Manager
  • Fundraising Manager

Contact Information

Department of Business Administration, Management, and Marketing contact bamm@uwa.edu or 205-652-3471.

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