Integrated Marketing Communications Major

What is IMC?

Calling all creatives! Whether you're interested in advertising, video production, graphic design or publishing, our Integrated Marketing Communications (IMC) major has it all. In this program, you will learn every facet of communications, as creating multimedia campaigns with the latest software programs and equipment will be a daily part of your education. By the time you complete the program, you will have developed a final portfolio that you will use to secure a career in fields ranging from public relations to journalism to marketing, media planning, and business communications. In addition to the traditional IMC curriculum, you may also major in the IMC Sports Communications Track or the IMC Graphic Design Track.

IMC students will major in one of the following tracks:

Traditional Track: Select from upper-level communications, marketing, and behavioral science courses to prepare you for communications research.
Graphic Design Track: Students complete advanced courses in graphic design, photography, and media buying.
Sports Communications Track: Students complete advanced courses in sports writing, sports magazine, and sports issues in the media. Additionally, students complete a sports internship.

Curriculum

The IMC curriculum is interdisciplinary, covering a wide range of communications, business and creative interests including

Graphic Design
Video Production
Photography
Event Planning
Advertising
Broadcasting
Website Design
Multimedia Writing
Public Relations
Marketing
Publishing

Awards at the Southeast Journalism Conference

Since its inception in 2012, the IMC program at UWA has consistently ranked highly among other communications programs in the southeast. Students have placed in several categories at the annual Southeast Journalism Conference (SEJC), including

1st place public relations
1st place multimedia journalism
1st place magazine layout
2nd place TV news program
2nd place TV news reporting
3rd place TV anchoring
2nd place advertising design
2nd place public service journalism

SEJC

Job Placement and Career Preparation

We know your education is important, and our program ensures that every student gets a full return on his or her investment. The IMC program boasts a 100% job placement rate, and graduates from the program have successfully secured full graduate assistantships at top graduate programs around the world. Students are prepared to work in a variety of careers, including public relations, advertising, journalism, broadcasting, graphic design, website design, photography, marketing, publishing, sports information, multimedia planning, social media marketing, and business communications.

Students