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Master of Arts in IMC

The MA in IMC at UWA combines aspects of hands-on, experiential learning with research and management principles. Students will prepare for management-level careers in a number of industries including public relations, marketing, philanthropy, advertising, tourism, social media, graphic design, and multimedia production. 

This 30-credit hour program can be completed in as little as 12 months, and courses can be taken on-campus or online. The degree culminates in a comprehensive portfolio and a research-driven thesis project. Students also participate in a three-hour internship. 


  • IMC 500 - Exploration of Mass Media (3)
  • IMC 580 - Portfolio Design
  • IMC 595 - IMC Thesis Project (3) 
  • IMC 599 - Professional Media Internship (3)
  • 9 Hours of Communication Electives
  • 9 Hours of Marketing/Management Electives
    • Total: 30 Credit Hours

View the full graduate IMC curriculum here.

Program Benefits

In addition to the innovative coursework in the graduate IMC curriculum, students receive numerous opportunities to produce real-world content for clients. Additionally, our students gain valuable career insights on yearly industry immersion trips and professional internships in a variety of fields. Affordable study abroad opportunities are also available and encouraged. 

  • Access to industry-standard software, including Adobe Creative Cloud and Google Analytics
  • Certifications in social media scheduling and analytics, graphic design, and web design
  • Creative agency experience
  • Instructional opportunities in many undergraduate courses
  • Submission to regional and national conferences and competitions
  • Faculty with years of diverse industry experience
  • Comprehensive digital and print multimedia portfolios 


For more information about the MA in IMC, contact Dr. Amy Jones at imc@uwa.edu


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