Dr. William Hill is the Dean of the College of Business at the University of West Alabama and has over 36 years of experience in the private and public sectors--14 years in chemical engineering, manufacturing, and sales, and 22 years in higher education. Dr. Hill’s research interests include tourism, personal selling, and sport marketing. He is a past recipient of the Watson-Little, Notable Scholar, and StatePride Faculty awards for his achievements in scholarship and has been recognized by his colleagues with the most outstanding teaching and most outstanding service awards.
Dr. Hill is a member of Beta Gamma Sigma Honorary Society for Business Schools. He has served as a member of the American Marketing Association, Society for Marketing Advances, and on several business journal publication editorial boards. In the community, Dr. Hill has been involved with a number of areas, including Leadership Sumter County Alabama, the Economic Development Board of Demopolis, the East Mississippi Business Development Corporation (EMBDC), and the President of the Kiwanis Club of Demopolis.
In his spare time, Dr. Hill enjoys spending time and traveling with his wife, Dana, and their four children and families (and one grand child!), and participating in activities with his local church, youth sports, and the historical society.
Education
PhD - Marketing
University of Alabama
2006
MBA - Marketing
Mississippi State University
1994
BS - Chemical Engineering
University of Alabama
1987
Recent Publications
William Hill and Yingge Qu. “Vacation adventure versus relaxation: Revitalization or Exhaustion”, Journal of Marketing Development and Competitiveness, 2021, Vol. 15, Issue 1, 90-100.
2021
William Hill and Yingge Qu. “College football performance and athletic department revenues: the power of winning tradition”, Journal of Marketing Development and Competitiveness, 2019, Vol. 13, Issue 2, p. 31-41.
2019
Yingge Qu and William Hill. “Predictors of customer’s subscriptions to movie and sport packages”, Journal of Marketing Development and Competitiveness, 2018, Vol. 12, Issue 4, p. 80-94.
2018
William W. Hill. “Understanding the typical vacations of U.S. southern travelers”, Journal of Applied Business Research, July/Aug 2016, Vol. 32 Number 4, p.1169-1178.
2016
William W. Hill, Sharon Beatty, and Gian Walsh. “A segmentation of adolescent online users and shoppers”, Journal of Service Marketing, 2013, Vol. 27, Issue 5, p. 347-360.
2013
William W. Hill. “A segmentation of beach rental-by-owner online inquiring customers”, Academy of Marketing Studies Journal, June 2012 Supplement, Vol. 16, p. 1-18.
2012
William W. Hill and Sharon E. Beatty. “A model of adolescents’ online consumer self-efficacy (OCSE)”, Journal of Business Research, 2011, Vol. 64, Issue 10, p.1025-1033.
William W. Hill. “Information sharing with b2b customers: the seller’s "double-edged sword", Academy of Marketing Studies Journal, January 2010, Vol. 14, Issue 1, p.27-38.
2010
Sijun Wang, Betsy Holloway, Sharon Beatty, and William W. Hill. “Adolescent influence in family purchase decisions: an update and cross-national extension”, Journal of Business Research, November 2007, Vol. 60, Iss. 11, p.1117-1124.
2007
Philip J. Trocchia, Sharon E. Beatty, and William W. Hill. "A typology of motor vehicle consumers using motives for leasing versus financing", Journal of Consumer Behaviour, Jul/Aug 2006, Vol. 5, Iss. 4, p.304-316.
2006
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