fbpx Dr. William W. Hill, II | University of West Alabama Skip to main content
Explore UWA Request Info Schedule a Visit Apply Now
Dean, College of Business, MBA Director, & Professor of Marketing

William Hill

Dean, College of Business, MBA Director, & Professor of Marketing

Dr. William Hill is the Dean of the College of Business at the University of West Alabama and has over 36 years of experience in the private and public sectors--14 years in chemical engineering, manufacturing, and sales, and 22 years in higher education. Dr. Hill’s research interests include tourism, personal selling, and sport marketing.  He is a past recipient of the Watson-Little, Notable Scholar, and StatePride Faculty awards for his achievements in scholarship and has been recognized by his colleagues with the most outstanding teaching and most outstanding service awards.  

Dr. Hill is a member of Beta Gamma Sigma Honorary Society for Business Schools.  He has served as a member of the American Marketing Association, Society for Marketing Advances, and on several business journal publication editorial boards.  In the community,  Dr. Hill has been involved with a number of areas, including  Leadership Sumter County Alabama, the Economic Development Board of Demopolis, the East Mississippi Business Development Corporation (EMBDC), and the President of the Kiwanis Club of Demopolis. 

In his spare time, Dr. Hill enjoys spending time and traveling with his wife, Dana, and their four children and families (and one grand child!), and participating in activities with his local church, youth sports, and the historical society.


  • PhD - Marketing University of Alabama 2006
  • MBA - Marketing Mississippi State University 1994
  • BS - Chemical Engineering University of Alabama 1987
  • Recent Publications

  • William Hill and Yingge Qu. “Vacation adventure versus relaxation: Revitalization or Exhaustion”, Journal of Marketing Development and Competitiveness, 2021, Vol. 15, Issue 1, 90-100. 2021
  • William Hill and Yingge Qu. “College football performance and athletic department revenues: the power of winning tradition”, Journal of Marketing Development and Competitiveness, 2019, Vol. 13, Issue 2, p. 31-41. 2019
  • Yingge Qu and William Hill. “Predictors of customer’s subscriptions to movie and sport packages”, Journal of Marketing Development and Competitiveness, 2018, Vol. 12, Issue 4, p. 80-94. 2018
  • William W. Hill. “Understanding the typical vacations of U.S. southern travelers”, Journal of Applied Business Research, July/Aug 2016, Vol. 32 Number 4, p.1169-1178. 2016
  • William W. Hill, Sharon Beatty, and Gian Walsh. “A segmentation of adolescent online users and shoppers”, Journal of Service Marketing, 2013, Vol. 27, Issue 5, p. 347-360. 2013
  • William W. Hill. “A segmentation of beach rental-by-owner online inquiring customers”, Academy of Marketing Studies Journal, June 2012 Supplement, Vol. 16, p. 1-18. 2012
  • William W. Hill and Sharon E. Beatty. “A model of adolescents’ online consumer self-efficacy (OCSE)”, Journal of Business Research, 2011, Vol. 64, Issue 10, p.1025-1033.
  • William W. Hill. “Information sharing with b2b customers: the seller’s "double-edged sword", Academy of Marketing Studies Journal, January 2010, Vol. 14, Issue 1, p.27-38. 2010
  • Sijun Wang, Betsy Holloway, Sharon Beatty, and William W. Hill. “Adolescent influence in family purchase decisions: an update and cross-national extension”, Journal of Business Research, November 2007, Vol. 60, Iss. 11, p.1117-1124. 2007
  • Philip J. Trocchia, Sharon E. Beatty, and William W. Hill. "A typology of motor vehicle consumers using motives for leasing versus financing", Journal of Consumer Behaviour, Jul/Aug 2006, Vol. 5, Iss. 4, p.304-316. 2006