Lina Xu

Research:

Lina’s research mainly integrates behavioral science and data analytics to help online businesses create effective digital marketing strategies that significantly improve e-commerce metrics.

Lina has published in Journal of Business Research, Journal of Internet Commerce, Journal of Social Marketing, and many others. She has recently been Ad Hoc Reviewer for ACR (Association of Consumer Research) and SMA (Society for Marketing Advances) annual conferences.

Research Gate (full text available)                                     

Google Scholar

Teaching:

Lina has taught Marketing Research, Digital Marketing and E-Commerce, Data Analytics, and Marketing Principles courses in online, hybrid, or face-to-face modes. She currently teaches Consumer Behavior, Business Statistics, and Business Analytics at the University of West Alabama.

Selected Awards and Honors:

2020 AMA-Sheth Foundation Doctoral Consortium Fellow

2020 SMA Doctoral Consortium Fellow

2019 McCarter Research Award, New Mexico State University

2019 Sautter Endowed Scholarship, New Mexico State University

2019 Watts Fellowship Award, New Mexico State University

2018 Course “Principles of Marketing” met standards of Quality Matters Review