• Marketing Minor
  • Marketing Program Requirements

    Business Professional Component

    The Business Professional Component requires 40 hours and must be completed by all accounting, business administration, finance, management, marketing, and computer information systems. Students majoring in technology programs are not required to complete the Business Professional Component.

    Courses:

    • AC 211. Accounting I (3)
    • AC 212. Accounting II (3)
    • BA 263. Business Law and Legal Environment (3)
    • BA 420. Business Communications (3)
    • BQ 371. Advanced Business Statistics (3)
    • BA 400. Professional Development Seminar (3)
      or the following based on advisor’s approval
      BA 401 . Professional Development Seminar I (1)
      BA 402 . Professional Development Seminar II (1)
      BA 403 . Professional Development Seminar III (1)
      BA 404 . Professional Development Seminar IV (1) 
    • BA 450. International Business Seminar (3)
    • FI 300. Finance (3)
    • MG 300. Management (3)
    • MG 370. Management Information Systems (3)
    • MG 390. Operations Management (3)
    • MG 490. Strategic Management (3)
    • MK 300. Marketing (3)

    Total: 40 hours

    Note(s):  It is recommended to take the above courses in the following order: AC 211, AC 212, BA 263, MK 300, MG 300, FI 300, BQ 371, MG 370, MG 390, BA 400, BA 420, BA 450, MG 490. All incoming juniors should take BA 401 or BA 402 or BA 403. BA 404 should be taken during the student’s last semester.

    Marketing Major Degree Component

    Students are required to take 30 semester hours course work from the following:

    Required Marketing Courses 15 hours

    • MK 340. Consumer Behavior (3)
    • MK 430. Advertising and Promotion (3)
    • MK 470. Marketing Management (3)
    • MK 480. Market Research (3)
    • MK 490. Marketing Strategy (3)

    Select 15 hours from the following:
    • MG 341. Entrepreneurship (3)
    • MG 410. Leadership (3)
    • MK 310. Personal Selling (3)
    • MK 320. Retail Management (3)
    • MK 360. Marketing Issues Seminar (3)
    • MK 380. Services Marketing (3)
    • MK 390. e-Marketing and Social Media (3)
    • MK 450. International Marketing (3)
    • MK 460. Marketing Internship (3)