• Marketing Minor
  • Bachelor of Business Administration
    Marketing Program Requirements  Available Online

  • I. Written Composition: 6 hours
    A. Six semester hours from one of the following sequences:

    • EH 101. Written English I (3)
    • EH 102. Written English II (3)
      OR
    • EH 103. Honors English I (3)
    • EH 104. Honors English II (3)

    II. Humanities and Fine Arts: 12 hours
    A. Six semester hours from the following sequences:

    • EH 221. British Literature I (3)
    • EH 222. British Literature II (3
      OR
    • EH 231. American Literature I (3)
    • EH 232. American Literature II (3)
      OR
    • EH 213. Honors Literature I (3)
    • EH 214. Honors Literature II (3)

    B. Three semester hours from the following:

    • SH 100. Principles of Public Speaking (3)
    • SH 150. Professional Speaking (3)

    C. Three semester hours from the following:

    • AT 100. Introduction to Art (3)
    • MU 100. Introduction to Music (3)
    • TH 100. Introduction to Theatre (3)
      OR
    • HR 100. Honors Forum (1)
      AND
    • HR 200. Honors Special Topics: Interdisciplinary (2)

    III. Natural Sciences and Mathematics: 17 hours
    A. Nine semester hours from the following:

    • MH 113. Precalculus Algebra (3)
    • BQ 271. Introduction to Business Statistics (3)
    • MH 266. Business Calculus (3)
      OR
    • MH 114. Precalculus Trigonometry (3) (Technology Program majors only)

    B. Eight semester hours of approved science courses with laboratory or eight semester hours from the following:

    • BY 101. Introductory Biology I (4)
    • BY 102. Introductory Biology II (4)
    • BY 103. Honors Biology (4)
    • CH 101. Introductory General Chemistry (4)
    • EN 100. Introduction to Environmental Sciences (4)
    • ES 100. Introduction to Geology (4)
    • GE 102. Physical Geology (4)
    • PH 190. Astronomy (4)
    • PH 201. College Physics I (4)

    IV. History, Social, and Behavioral Sciences: 12 hours
    A. Three semester hours from the following:

    • HY 101. History of Western Civilization I (3)
    • HY 103. Honors Western Civilization (3)
    • HY 104. Honors Western Civilization II (3)
    • HY 211. American History I (3)
    • HY 212. American History II (3)

    B. Three semester hours from the following:

    • AN 100. Introduction to Anthropology (3)
    • PS 110. American Government (3)
    • PY 100. General Psychology (3)
    • SY 100. Principles of Sociology (3)

    C. Six semester hours from the following:

    • EC 201. Principles of Microeconomics (3)
    • EC 202. Principles of Macroeconomics (3)

    V . Computer Information Systems: 3 hours
    A. Three semester hours from the following:

    • CS 205. Microcomputer Applications (3) (required for non-CIS majors)
      OR
    • CS 210. Introduction to CIS (3) (required for CIS majors)

    VI. UWA Experience: 3 hours
    A. Three semester hours from the following:

    • UWA 101. Freshman Seminar (2)
    • Any elective (1)

     

  • Bachelor of Business Administration
    Marketing Program Requirements

    Marketing Major Degree Component

    Students are required to take 30 semester hours course work from the following:

    Required Marketing Courses 15 hours

    • MK 340. Consumer Behavior (3)
    • MK 430. Advertising and Promotion (3)
    • MK 470. Marketing Management (3)
    • MK 480. Market Research (3)
    • MK 490. Marketing Strategy (3)

    Select 15 hours from the following:

    • MG 341. Entrepreneurship (3)
    • MG 410. Leadership (3)
    • MK 310. Personal Selling (3)
    • MK 320. Retail Management (3)
    • MK 380. Services Marketing (3)
    • MK 390. e-Marketing and Social Media (3)
    • MK 450. International Marketing (3)
    • MK 460. Marketing Internship (3)