• Marketing Minor
  • Marketing Program Requirements

    Business Professional Component

    The Business Professional Component requires 39 hours and must be completed by all accounting, business administration, management, marketing, computer information systems, and industrial technology majors. Students majoring in technology programs are not required to complete the Business Professional Component.

    Courses:

    AC 211 . Accounting I (3)
    AC 212 . Accounting II (3)
    BA 263 . Business Law and Legal Environment (3)
    BA 420 . Business Communications (3)
    BA 400 . Professional Development Seminar (3)
    BA 450 . International Business Seminar (3)
    BQ 371 . Advanced Business Statistics (3)
    FI 300 . Finance (3)
    MG 300 . Management (3)
    MG 370 . Management Information Systems (3)
    MG 390 . Operations Management (3)
    MG 490 . Strategic Management (3)
    MK 300 . Marketing (3)
    Marketing Major Degree Component

    Students are required to take 30 semester hours course work from the following:

    Required Marketing Courses 15 hours 

    MK 340 . Consumer Behavior (3) 
    MK 430 . Advertising and Promotion (3) 
    MK 470 . Marketing Management (3) 
    MK 480 . Market Research (3) 
    MK 490 . Marketing Strategy (3)

    Select 15 hours from the following: 

    MG 341 . Entrepreneurship (3) 
    MG 410 . Leadership (3) 
    MK 310 . Personal Selling (3) 
    MK 320 . Retail Management (3) 
    MK 360 . Marketing Issues Seminar (3) 
    MK 380 . Services Marketing (3) 
    MK 390 . e-Marketing and Social Media (3) 
    MK 450 . International Marketing (3) 
    MK 460 . Marketing Internship (3)