• English Students
  • Integrated Marketing Communications Major Graphic Design Track

    Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum, and the major curriculum listed below.

  • I. Written Composition: 6 hours
    A. Six semester hours from one of the following sequences:

    • EH 101. Written English I (3)
    • EH 102. Written English II (3)
      OR
    • EH 103. Honors English I (3)
    • EH 104. Honors English II (3)


    II. Humanities and Fine Arts: 15 hours
    A. Six semester hours from one of the following sequences:

    • EH 221. British Literature I (3)
    • EH 222. British Literature II (3)

    • EH 231. American Literature I (3)
    • EH 232. American Literature II (3)

    • EH 213. Honors Literature I (3)
    • EH 214. Honors Literature II (3)

      OR

      Choose one of the following:
    • EH 221. British Literature I (3)
    • EH 222. British Literature II (3)
    • EH 231. American Literature I (3)
    • EH 232. American Literature II (3)
      AND 
    • SP 102. Introductory Spanish II (3) (or higher)
      OR
      FR 102. Introductory French II (3) (or higher)

      OR

      Choose one of the following:
    • EH 221. British Literature I (3)
    • EH 222. British Literature II (3)
    • EH 231. American Literature I (3)
    • EH 232. American Literature II (3)
    • EH 213. Honors Literature I (3)
    • EH 214. Honors Literature II (3)
      AND
    • PL 100. An Introduction to Philosophy: Humans and Society (3)


    Note(s):  Students majoring in English and English Language Arts must complete this requirement with a literature sequence.

    B. Three semester hours from the following:

    • SH 100. Principles of Public Speaking (3)
    • SH 150. Professional Speaking (3)


    C. Six semester hours from the following:

    • AT 100. Introduction to Art (3)
    • TH 100. Introduction to Theatre (3)
    • MU 100. Introduction to Music (3)
      OR
      For Honors students, one of the three courses listed above
      AND
    • HR 100. Honors Forum (1)
    • HR 200. Honors Special Topics: Interdisciplinary (2)


    III. Natural Sciences and Mathematics: 15 hours

    A. Four semester hours from the following:

    • BY 101. Introductory Biology I (4)
    • BY 103. Honors Biology (4)


    B. Four semester hours from the following:

    • CH 101. Introductory General Chemistry (4)
    • CH 111. General Chemistry I (4)
    • EN 100. Introduction to Environmental Sciences (4)
    • ES 100. Introduction to Geology (4)
    • PH 101. Introduction to Physical Sciences (4)
    • PH 190. Astronomy (4)
    • PH 201. College Physics I (4)


    C. Four semester hours from the following not already completed from Section B:

    • BY 102. Introductory Biology II (4)
    • BY 231. Human Anatomy and Physiology I (4)
    • CH 101. Introductory General Chemistry (4)
    • CH 111. General Chemistry I (4)
    • EN 100. Introduction to Environmental Sciences (4)
    • ES 100. Introduction to Geology (4)
    • PH 101. Introduction to Physical Sciences (4)
    • PH 190. Astronomy (4)
    • PH 201. College Physics I (4)


    D. Three semester hours from the following:

    • MH 105. Finite Mathematics (3)
    • MH 113. Precalculus Algebra (3) 


    Note(s):* MH 113 required for Psychology and Sociology: Traditional Track majors

    IV. History, Social, and Behavioral Sciences: 12 hours
    A. Six semester hours from one of the following sequences:

    • HY 101. History of Western Civilization I (3)
    • HY 102. History of Western Civilization II (3)
      OR
    • HY 103. Honors Western Civilization (3)
    • HY 104. Honors Western Civilization II (3)
      OR
    • HY 211. American History I (3)
    • HY 212. American History II (3)


    B. Six semester hours from the following:

    • AN 100. Introduction to Anthropology (3)
    • EC 201. Principles of Microeconomics (3)
    • EC 202. Principles of Macroeconomics (3)
    • PS 110. American Government (3)
    • PY 100. General Psychology (3)
    • SY 100. Principles of Sociology (3)
      OR
      SY 110. Social Problems (3)


    Note(s):  General Social Science certification students must take PY 100. General Psychology (3), and SY 100. Principles of Sociology (3).

    V. UWA Experience: 2 hours
    A. Two semester hours from the following:

    • UWA 101. Freshman Seminar (2)
  • Major Requirements: 59 hours

    Communications Area: 41 hours

    • JN 200. Introduction to Mass Communication (3)
    • JN 219. Journalism Practicum: Print (1)
    • JN 240. Creative Photography (2)
    • JN 249. Copywriting (1)
    • JN 250. Exploring Graphic Arts (2)
    • JN 259. Journalism Practicum: Publishing (1)
      OR
      JN 279. Journalism Practicum: Broadcast (1)
    • JN 260. Graphic Design I (3)
    • JN 320. Writing for the Mass Media (3)
    • JN 340. Commercial Photography (2)
    • JN 355. Graphic Design II (3)
    • JN 360. Mass Media Design (3)
    • JN 370. Television Production (3)
    • JN 380. Media Buying (2)
    • JN 430. Media Ethics and Law (3)
    • JN 450. Media Campaigns (3)
    • JN 495. Methods of Integrated Marketing Communications (3)
    • JN 499. Professional Media Internship (3)
      OR
      MK 460. Marketing Internship (3)

    Marketing Hours: 15 hours
    • EC 201. Principles of Microeconomics (3)
    • MK 300. Marketing (3)
    • MK 340. Consumer Behavior (3)
    • JN 490. Methods of Social Media (3)
      OR
      MK 390. e-Marketing and Social Media (3)
    • MK 430. Advertising and Promotion (3)

    Behavioral Science Area: 3 hours

    Three semester hours from the following:
    • HY 306. Film and History (3)
    • Approved elective in Journalism from the 300-400 level
    • Approved elective in Marketing from the 300-400 level
    • Approved elective in Psychology from the 300-400 level
    • Approved elective in Sociology from the 300-400 level

    Note(s):  IMC students must complete thirteen (13) hours of open electives to reach a total of 120 hours in the program.

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