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Integrated Marketing Communications

Integrated Marketing Communications Cutting-edge

What is IMC?

Calling all creatives. Whether you're interested in advertising, video production, graphic design or publishing, our Integrated Marketing Communications (IMC) major has it all. In this program, you will learn every facet of communications, as creating multimedia campaigns with the latest software programs and equipment will be a daily part of your education. By the time you complete the program, you will have developed a final portfolio that you will use to secure a career in fields ranging from public relations to journalism to marketing, media planning and business communications. In addition to the traditional IMC major, you may also major in the IMC Sports Communications Track or the IMC Graphic Design Track.


  • Graphic Design

  • Video Production

  • Photography

  • Event Planning

  • Advertising

  • Broadcasting

100% Job Placement to date

  • Website Design

  • Multimedia Writing

  • Public Relations

  • Marketing

  • Publishing

  • Newspaper

Awards at the Southeast Journalism Conference

  • 1st place public relations

  • 1st place multimedia journalism

  • 2nd place TV news program

  • 2nd place TV news reporting

  • 3rd place TV anchoring

  • 2nd place advertising design

  • 2nd place public service journalism

Job placement and career preparation

The IMC program boasts a 100% job placement rate, and graduates from the program have successfully secured full graduate assistantships at top graduate programs around the world. Students are prepared to work in a variety of careers, including public relations, advertising, journalism, broadcasting, graphic design, website design, photography, marketing, publishing, sports information, multimedia planning, social media marketing, and business communications.


The IMC major is housed within the College of Liberal Arts. To join the UWA IMC family, contact Dr. Amy Jones at (205) 652-3558.