• Management Minor
  • Integrated Marketing Communications Major Program Requirements

    Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum, and the major curriculum listed below.

    Major Requirements: 59 hours

    Communications Area: 32 hours
    • JN 200. Introduction to Mass Communication (3)
    • JN 219. Journalism Practicum: Print (1)
      AND
      JN 259. Journalism Practicum: Publishing (1)
      OR
      JN 279. Journalism Practicum: Broadcast (1)
    • JN 240. Photography (2)
    • JN 249. Photography and Vector Lab (1)
    • JN 320. Writing for the Mass Media (3)
    • JN 350. Graphic Design (3)
    • JN 360. Mass Media Design (3)
    • JN 370. Television Production (3)
    • JN 420. Advanced Media Writing (3)
    • JN 430. Media Ethics and Law (3)
    • JN 495. Methods of Integrated Marketing Communications (3)
    • JN 499. Professional Media Internship (3)
      OR
      MK 460. Marketing Internship (3)

    Marketing Area: 18 hours
    • EC 201. Principles of Microeconomics (3)
    • MK 300. Marketing (3)
    • MK 390. e-Marketing and Social Media (3)
      OR
      JN 490. Methods of Social Media (3)
    • MK 430. Advertising and Promotion (3)
    • MK 470. Marketing Management (3)
    • MK 480. Market Research (3)

    Behavioral Science Area: 9 hours
    • BQ 271. Introduction to Business Statistics (3)
      OR
      PY 370. Statistics for the Social Sciences (3)
      OR
      SY 370. Statistics for the Social Sciences (3)
    • HY 306. Film and History (3)
    • JN 498. Selected Topics in Journalism (1-3)
    • Six semester hours from the following:
    • Approved electives from the 300-400 level in Psychology
    • Approved electives from the 300-400 level in Sociology