• Management Minor
  • Integrated Marketing Communications Major Program Requirements

    Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum, and the major curriculum listed below.

    Communications Area
    JN 200 - Introduction to Mass Communication (3)
    JN 219 - Journalism Practicum: Print (1)
    and
    JN 259 - Journalism Practicum: Publishing (1)
    or
    JN 279 - Journalism Practicum: Broadcast (1)
    JN 240 - Photography (2)
    JN 249 - Photography and Vector Lab (1)
    JN 320 - Writing for the Mass Media (3)
    JN 350 - Graphic Design (3)
    JN 360 - Mass Media Design (3)
    JN 370 - Television Production (3)
    JN 420 - Advanced Media Writing (3)
    JN 430 - Media Ethics and Law (3)
    JN 495 - Methods of Integrated Marketing Communications (3)
    JN 499 - Professional Media Internship (3)
    or
    MK 460 - Marketing Internship (3)

    Marketing Area 
    EC 201 - Principles of Microeconomics (3) 
    MK 300 - Marketing (3)
    MK 390 - e-Marketing and Social Media (3)
    MK 430 - Advertising and Promotion (3)
    MK 470 - Marketing Management (3)
    MK 480 - Market Research (2)

    Behavioral Science 
    PY 370 - Statistics for the Social Sciences (3)
    or
    SY 370 - Statistics for the Social Sciences (3)

    Six semester hours from the following:
    SY 311 - Sociology of Aging (3)
    SY 312 - Minority Relations (3)
    SY 325 - Sports in Society (3)
    SY 326 - Sociology of Gender (3)
    SY 336 - Marriage and the Family (3)
    PY 330 - Social Psychology (3)
    PY 355 - Learning and Motivation (3)