Integrated Marketing Communications Major Program Requirements
Degree programs offered by the College of Liberal Arts and its departments share a common core of courses. Students in these programs must complete the Basic Curriculum, and the major curriculum listed below.
Communications Area
JN 200 - Introduction to Mass Communication (3)
JN 219 - Journalism Practicum: Print (1)
and
JN 259 - Journalism Practicum: Publishing (1)
or
JN 279 - Journalism Practicum: Broadcast (1)
JN 240 - Photography (2)
JN 320 - Writing for the Mass Media (3)
JN 350 - Graphic Design (3)
JN 360 - Mass Media Design (3)
JN 370 - Television Production (3)
JN 420 - Advanced Media Writing (3)
JN 430 - Media Ethics and Law (3)
JN 495 - Methods of Integrated Marketing Communications (3)
JN 499 - Professional Media Internship (3)
or
MK 460 - Marketing Internship (3)
Marketing Area
EC 201 - Principles of Microeconomics (3)
MK 300 - Marketing (3)
MK 390 - e-Marketing and Social Media (3)
MK 430 - Advertising and Promotion (3)
MK 470 - Marketing Management (3)
MK 480 - Market Research (3)
Behavioral Science
PY 370 - Statistics for the Social Sciences (3)
or
SY 370 - Statistics for the Social Sciences (3)
Six semester hours from the following:
SY 311 - Sociology of Aging (3)
SY 312 - Minority Relations (3)
SY 325 - Sports in Society (3)
SY 326 - Sociology of Gender (3)
SY 336 - Marriage and the Family (3)
PY 330 - Social Psychology (3)
PY 355 - Learning and Motivation (3)